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Images extracted from submitted plans. See full documents in the attachments section below.

DRB26-1187

AKA DRB18-0355, 1901 CONVENTION CENTER DRIVE

The following summaries were generated by AI from the official documents linked below. They may contain errors. Please refer to the original documents for authoritative information.

Proposal

The applicant is requesting modifications to a previously approved Design Review Approval for the construction of a new convention center hotel, specifically proposing a new signage and wayfinding program facing 17th Street and Convention Center Drive. The application includes variances to exceed the maximum size for detached monument signs, exceed the maximum height for detached vehicular directional signs, and exceed the maximum size for exempt signs while including limited advertisement. Eight total signs are proposed as part of the signage and wayfinding program for the Grand Hyatt Miami Beach convention center hotel currently under construction.

From the Letter of Intent

The project is a new Convention Center Hotel located at the northeast corner of 17th Street and Convention Center Drive on a 2.55-acre City-owned property. The hotel will be 185 feet in height featuring ground level retail and hotel accessory uses, a parking deck, ballroom and meeting rooms, a pool deck with restaurant use, and hotel units on levels 6 through 17. The current application specifically seeks approval of a sign program including three ground level signs with associated variances.

  • Installation of two Primary Site Monument Signs (A1.1 on 17th Street and A1.2 on Convention Center Drive) at 42.16 SF each
  • Installation of two Vehicular Directional Signs (A3.1 on Convention Center Drive and A3.2 on 17th Street) at 5'6" height each
  • Installation of two Pedestrian Directional Signs (A5.1 and A5.2) at 5.28 SF each
  • Installation of two Service Area Directional Signs (A13.1 and A13.2) at 8.67 SF each
  • Design and implementation of a uniform, cohesive sign program for identification and wayfinding throughout the property
Staff Recommendation
APPROVAL W/ CONDITIONS
Approval of the design. Approval of variances 1, 2 and 4 requested for the proposed signs. Variance 3 request related to the setbacks for detached sign is not required.

Compliance Findings:

✓ Variance Conditions: Satisfied ✓ Design Review Criteria: Satisfied
Key Issues
  • Proposed detached monument signs (A1.1 and A1.2) exceed the maximum permitted area of 15 SF by 27.16 SF, with a proposed area of 42.16 SF
  • Potential glare from illuminated white backgrounds on monument signs may affect vehicles and pedestrians on 17th Street and Convention Center Drive
  • Staff recommends reducing sign length by 2 feet to 9'-0" to address glare and maintain balanced proportions
  • Detached vehicular directional signs (A3.1 and A3.2) exceed the maximum height of 5'-0" by 0'-6"
  • Exempt signs (A5.1, A5.2, A13.1, A13.2) exceed the maximum size of 2 SF by 3.27 SF and include limited advertisement where none is permitted
  • Increased sign size may impact the project's ability to provide the required number of street trees and shrubs
  • Sign A1.2 on Convention Center Drive is located outside the Convention Hotel property line and will require Public Works Department review
  • Convention Center Drive has not yet been dedicated as a right of way, affecting jurisdiction over sign placement
Project Details
Style Contemporary hotel design with high-quality signage incorporating satin champagne aluminum cabinets, internally illuminated fluted clear acrylic painted white, with push-through laser-cut acrylic letters with day/night plex faces
Height 185'-0" from BFE +5 | 13' NGVD (198'-0")
FAR Proposed FAR: 2,370,817 SF | 1.50 FAR; Maximum FAR: +/-4,341,700 SF | 2.75 FAR
Zoning Civic and Convention Center District (CCC)
Lot Size Total Lot Size: 1,578,000 SF (36.32 acres) not including CCD; Hotel parcel A size: 110,864 SF (+/-2.55 acres)
Setbacks Variance 3 for setback reduction is not required. Sign A1.1 on 17th Street has a proposed setback of 7'-9" which complies with City Code. Sign A1.2 on Convention Center Drive is located outside the hotel property line and is subject to Public Works Department review.
Parking Parking spaces required: 307 spaces (767 rooms / 0.4) | Provided: 320. Loading spaces required: 4 | Provided: 4.
Applicant MB Mixed Use Investment, LLC
Architect rsmdesign
Meeting

Friday, September 11, 2026

09:00 AM

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